Crackerjack, Mad Rolling Dolls co-founder, past GM, coach, star
skater, crowd favorite and current WFTDA president, needs your help
and support.
She’s in a legal battle with Frito-Lay, which bought the Cracker Jack
Brand. F-L is challenging her effort to trademark her Derby name
“Crackerjack”. She needs to do this so she can be an avatar in the
Frozen Codebase Roller Derby video game.
This is a huge corporate giant trying to squelch a derby girl. We
can’t just sit by and let this happen, can we?
Last year Starbucks tried to squelch the Rat City league for trademark
infringement, claiming the logos were too similar. Rat City got
Starbucks to back off. Let’s do the same to Frito-Lay!
Here’s how you can help CJ in this brawl:
Send a message to Frito-Lay letting them know that you and all your
fellow league members and fans will boycott their junk food for the
rest of your natural lives unless they drop this frivolous legal
action.
Go to http://www.fritolay.com/ab
Messages you could incorporate:
1. Crackerjack is a one-word noun or adjective that refers to an
exceptional person or thing. Cracker Jack is a sweet and nutty treat.
No one would mistake a roller girl for popcorn!
2. There are thousands of members of Roller Derby leagues in the
U.S., and they have tens of thousands of fans. If Frito-Lay pursues
this frivolous legal action, we’ll all boycott all Frito-Lay products
and encourage our friends and everyone in our social networks to do
the same.
3. Given the popularity of modern Roller Derby, if Frito-Lay were
smart, they would drop this silly legal action and sign this gorgeous
and articulate young athlete as a spokesmodel for their product and
watch their sales figure skyrocket.
If you don’t have time to write your own message just copy this one:
“Crackerjack is not a sweet and nutty treat! She is a roller derby
star athlete. Stop this legal nonsense, or, trust me, I will never
buy another Frito Lay product. If you had any sense, you’d sign this
gorgeous and articulate skater on as a spokesmodel for your product
and stand back and watch your sales skyrocket.”
Go to http://www.fritolay.com/ab
Then send this info on. Post it to your myspace and facebook pages.
Twitter it. E-mail it to your friends in other leagues. Let’s go
viral and help CJ win against the Walmart of tooth decay!
(the actual blog post that started this campaign: http://www.heratylaw.com/news/ AND the post that grabbed our attention: http://www.derbynewsnetwork.com/blog/justice_feelgood_marshall/2009/04/bout_preview_crackerjack_vs_fritolay)
